Microsoft confirms: Windows 10 Mobile just isn’t the focus right now
Microsoft’s Build 2016 conference has brought us some interesting news about the evolution of Windows 10, previewed some new developer tools, and renewed our enthusiasm for HoloLens. But where were smartphones throughout all this? We saw a handset pop up now and then during Microsoft’s keynote address, but phone side of things felt a bit like an afterthought, a distraction from the main action. Is Microsoft still committed to its smartphone platform? Some comments from Microsoft EVP Terry Myerson help clarify the situation, and while Microsoft isn’t backing away from smartphones anytime soon, he admits that the form factor simply isn’t a top priority right now.
Myerson reiterates Microsoft’s commitment to smartphones, but explains that right now the company is looking to cultivate developer interest elsewhere. That decision sounds like it’s based on a realistic look at the size of the Windows smartphone user base: Microsoft knows that it can connect developers with plenty of users on screen sizes from large tablets on up, but that when it comes to more mobile devices, the company’s still at a disadvantage.
Rather than poorly allocate resources where they won’t go appreciated, Microsoft is instead looking to push Windows forward with tablets and traditional PCs leading the charge.
Myerson teases some “cool things” coming from its handsets, but has no illusions that it just doesn’t make sense to try and lead with phones right now.
Source: The Verge