Microsoft’s interaction with mobile tech has been nothing short of uneven over the years. It found some early success with PDAs, but the rise of smartphones left the company behind. Windows Phone felt to many like a catch-up effort, but one that never quite managed to compete on the same level of Android or iOS. With Windows 10 Mobile, there was the hope that Microsoft might finally be ready to play with the big boys, but the months since the platform’s launch have been anything but cause for optimism: flagship phones that failed to catch on with the public, updates that left beloved hardware behind, and now word from Microsoft that smartphones just aren’t a top priority at the moment. Where do we go from here? Microsoft finds itself taking some proactive steps to reassure even its own employees that its smartphone days are far from over, as revealed through a leaked email.
The message, attributed to Microsoft EVP Terry Myerson (above), was distributed to company execs and Microsoft’s partners, and it’s unwavering in its support. “Let me be very clear,” Myerson writes, “we are committed to deliver Windows 10 on mobile devices with small screen running ARM processors.”
He continues, “We believe in this product’s value to business customers and it is our intention to support the Windows 10 Mobile platform for many years.”
Myerson goes on to discuss Microsoft own plans for new mobile hardware, as well as upcoming third-party models – and specifically, new phones.
Even with this reassurance, though, there’s plenty of uncertainty about Microsoft long-term plans for its smartphone platform. Does the talk of “business customers” mean that Microsoft’s given up on mass-market appeal, resigned to be an enterprise-phone company? And what happens if the long-rumored Surface Phone is less than a runaway hit; could this level of commitment change?
Maybe more to the point, should we be worried that Microsoft felt the need to send out this email at all?
Source: Windows Central