We are reader supported. External links may earn us a commission.


Microsoft Retail Stores Opening Next to Apple Stores

By Chuong Nguyen July 15, 2009, 4:20 pm

Microsoft is planning to open its retail locations right next to or near Apple retail locations. Unlike the Apple Store, which serves as a direct point of sales with customers, Microsoft's strategy will be on product demonstration and educating customers. In addition, Microsoft will be sharing its strategy and what it learns from store operations with its partners in contrast to Apple's secret, yet lucrative, retail operations.

The education and product demonstration approach that Microsoft retail will embrace will be in line with its recent marketing campaigns—letting customers know about product features and directly comparing Microsoft products against Apple's higher-priced, but similar, offerings. Here, customers can just trot across the mall to an Apple store to price shop, and hopefully, if Microsoft plays it right, customers will be back to Redmond's products.


Although Microsoft executives claim that they won't be imitating Apple's sales strategies at retail locations, Microsoft is indeed copying Apple's choice of location. It has been said that Apple thoroughly researches retail locations based on traffic, amount of sales, visibility, and other factors before committing to a lease. By attaching itself to Apple locations, Microsoft spares itself the burden of retail location research.

Hopefully, Microsoft representatives at these retail locations would be more knowledgeable about Windows Phones and other products compared to those at Best Buy or carrier stores like AT&T and Verizon.

(via: Electronista)


Latest Articles


Here's how the Apple iPod changed the world in 21 years

iPod was an industry-changing device at its time, and it had a massive impact on modern smartphones, and the way we listen to music. We take a last look at the now-discontinued Apple iPod and the history it leaves behind.

By Roland Udvarlaki May 11, 2022, 10:00 am

How to use Mic Modes in VOIP and FaceTime Calls

This guide will go over the steps you need to follow to activate one of the available Mic Mode settings on Apple Devices to begin using the feature and improve your calling experience.

By Aryan Suren May 10, 2022, 10:00 am

This iPhone 14 feature might urge users to upgrade

Until now, it appeared that iPhone 14 would only be a minor upgrade over the iPhone 13 series. However, a new leak suggests that the iPhone 14 will come with one feature that might urge users to upgrade.

By Sanuj Bhatia May 9, 2022, 5:00 am