According to a recent report, Microsoft orders have been reduced because of lower-than expected smartphone demand. The Redmond-based company is continuing Nokia’s policy to push low-end smartphones in emerging markets but apparently these markets are not that interested in Microsoft smartphones as the company has anticipated.
20 percent is what the report claims that Microsoft orders will be reduced by, every month, throughout the rest of 2015, in order to adjust to market demand. The main markets referred to are India, South America and Southeast Asia, where Microsoft is pushing four-inch smartphones with WVGA screens; these markets are also markets where sales have been weak, claims the report.
Samsung Display, Compal and TPK are named as makers for aforementioned smartphones, and, according to chatter from the supply chain, Microsoft is expected to match its 2014 performance as a best case scenario, if not to drop. The heat is on from low-end smartphone manufacturers like Xiaomi, ZTE, Huawei and Coolpad, despite Microsoft still pushing for a cooperation on Windows 10 with several China-based vendors.