Microsoft: Apple’s strategy puts iPad Pro as “a companion device”
Is the iPad Pro a personal computing replacement? Will spending at least $1,067 for a tablet, keyboard and stylus as opposed to an 11-inch MacBook Air with an accessory or two really make sense? Why not consider a Microsoft Surface? Well, it depends on your way of thinking when it comes to tablets and laptops.
Microsoft’s Senior Communications Manager for Surface Dan Laycock spoke to TrustedReviews about his company’s line and where he believes Apple stands.
Microsoft really wants you to only carry one device for tablet and PC use, whereas the iPad Pro is always going to be a companion device. The strategies are very different.
We don’t see it as a one-to-one comparison, because this is a full PC, you’re running full apps.
A reminder that the iPad Pro, while it does have advanced multi-tasking features, is still on the iOS architecture. This year’s Surface products came running with Windows 10.
Another poignant point came to Apple’s stance on styli.
“At one point in time, Apple declared that if there’s a stylus, that’s failure,” Laycock said.
To be fair, Steve Jobs scorned the use of a stylus onstage during the introduction of the original 3.5-inch iPhone. The iPad Pro comes close to 13 inches. Different form factors and different uses do typically call for different utensils.
“We’re a huge believer in the [Surface Pen]; we know our customers love it,” Laycock said.