In an unusual move, Microsoft focused 99 percent of its Windows 10 Mobile advertising efforts on the high-end Lumia 950 and 950 XL over the past few months, forgetting budget-conscious consumers kept the platform afloat all this time.

Yes, an entry-level Lumia 550 launched alongside the 950 duo, but did you see a single TV ad since October highlighting its out-the-box W10M use and quality – pricing ratio? How about deals, where were the 550’s when the 950 XL was sold at $100+ discounts or with complimentary Display Docks?

Well, better late than never, and better something than nothing, as the 4.7-incher shaves $20 off its US MSRP for a limited time. Or rather, for a limited supply, and in white only, unlocked, SIM-free, contract-free, and with 4G LTE connectivity onboard.

B&H Photo Video is the retailer that charges $120 instead of $140 for the 720p handheld, reducing the price of the black model too, but by just 10 bucks, to $130.

Is the Microsoft Lumia 550 worth it? Slightly less now that WP 8.1-powered devices are starting to move to Windows 10, though you’re still looking at a decent bargain here. A relatively sharp 315 ppi screen, quad-core processing punch, 1GB RAM, 5MP rear-facing camera with LED flash, 2MP front shooter, 2,100 mAh battery, 8GB internal storage, and microSD card slot. No Continuum support however, if that wasn’t clear enough.

Source: B&H

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