Nokia Lumia 520 cedes top spot in global Windows Phone usage to Lumia 535
It’s been a really long time coming (almost three years), and finally, the 2013-released Lumia 520 falls out of first place in AdDuplex’s Windows Phone popularity charts.
Unfortunately for those of you who perhaps hoped the global crown would be passed on to a contemporary mid-ranger or the Windows 10 Mobile-powered Lumia 950 flagship, it’s the 535 that moves in the top spot.
Essentially, a crappy (by today’s standards) low-end oldie is replaced with a slightly less horrible entry-level device that’s only 18 months younger, having seen daylight in the fall of 2014. Oh, well, at least the Lumia 535 is Microsoft-branded, packs 1GB RAM instead of 512MB, and therefore qualifies for a W10M software update.
12.5 percent of the world’s WP users own a 535, according to data collected earlier this month from around 5,000 of the platform’s apps, with the 520 still a relatively close second, at 11.3 percent market share. Then comes the Nokia Lumia 630 in third, with an 8.3 percent slice of the pie, followed by the 640, 635, 530, 625, 435, 640 XL, and last in the top ten, the Nokia Lumia 920.
Stateside, things look radically different, though there’s still no place in the top ten for Lumia models running Windows 10 out the box. Instead, the 640 dominates regional usage, with a pretty impressive 28.1 percent share, followed closely by the 635, at 25.2, and Lumia 521, with just over four percentage points.
As far as OS iterations go, WP 8.1 comfortably holds the global reigns, with commanding 79.1 percent share, down a couple of points from last month. Windows 10 Mobile just gained 1.5 percent, consolidating its silver medal, although it’ll need to considerably ramp up its spread if it wants to go for gold.