For the first time in several years, Microsoft has a whole lot going for it, on more fronts than ever, as Windows 10 desktop adoption continues to rise, the mobile version looks better and better in pre-release form, and the ingenious Surface Book seems to have landed straight on Tim Cook’s radar, which is no small feat.
Let’s not forget about Surface Pros, which probably encouraged Redmond to insist with hardware manufacturing, including premium, “prosumer” handhelds like the Lumia 950 and 950 XL. But all those undeniable progresses don’t give MS the right to get greedy all of a sudden as far as Windows app revenues are concerned.
Before jumping to that simplistic conclusion in the face of Windows Store price “updates”, we should stress these were caused by foreign exchange rate fluctuations that Microsoft obviously has no control on. Specifically, the recent surge of the US dollar.
For instance, a product previously sold for $2.99 stateside would cost 6.50 BRL in Brazil, and now goes for 10.30 BRL, despite 3 bucks actually converting to 11.28 BRL. So, you see, things aren’t as bad as they appear, and Redmond and its software-developing partners don’t want to rip you off.
Besides Latin America’s largest country, the changes in app pricing were also enforced last week in Algeria, Colombia, Kazakhstan, Malaysia, New Zealand, Russia, Turkey, and Ukraine. The revised policies are clearly meant to incentivize app devs to stay with Windows and especially Windows Mobile, including an additional expansion from 96 to 194 price tiers allowed.