McDonald’s Australia uses iPhone 8 render in promotional email

People from Port Pirie to Perth are scratching their heads at McDonald’s trying to figure out why the fast food chain has used an iPhone 8 mock-up to promote a deal on its mobile ordering app.

The deal — for 25 percent off the next mobile order — was detailed in an email which featured the app inside of a render widely credited to artist Benjamin Geskin.

It’s not clear why Macca’s opted to use this art instead of using a current-generation model. The company told 9to5Mac, though, that it did not contact Geskin when creating the email.

The pictures themselves presume a full-fascia display with a cut-out at top for the earpiece and an assortment of sensors. Software-wise, signal strength and battery statuses flank the equipment bay while the main content of the display is below that bar.

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.