Amazon might be understandably hesitant about building another handheld that would probably never live down the Fire Phone mess, but with Alexa’s growing popularity, we wonder why third-party OEMs aren’t more interested in natively supporting the intelligent personal assistant.

If you feel comfortable literally talking to the hand, you can at least order Alexa via voice to make phone calls using Martian mVoice smartwatches now. As the name suggests, this was already a family of stylish analog wearables focused on voice interaction, with turn by turn navigation and a number of other very practical hands-free commands made possible out the box.

A software update however brings a massive new total of over 5,000 Alexa skills to the mVoice, including smart home controls, quick and secure shopping, To Do’s and Reminders, weather forecasts, various information web searches, restaurant scouting, and much, much more.

Granted, this isn’t the world’s first Alexa-enabled smartwatch, and Martian is hardly what we’d call an industry leader or pioneer, but it has a bit of experience in the field, an established reputation, and it’s not asking for Indiegogo pledges. Just $295 outright on the manufacturing company’s US website, or a far lower $160 through Amazon, where the wrist-worn gadget is “temporarily of stock.”

Alexa is officially supported on first and third-party tablets, smartwatches, intelligent speakers, digital media players and even robots nowadays, which again begs the obvious question – why not smartphones?

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