As with the Lumia 520, Nokia is trying to prove something with the announcement of its successor, the Lumia 530. This isn’t just your average budget phone, but also a very powerful budget phone that fits perfectly in the hands of those that have never owned a smartphone, and that would like to start conservatively. Still, that doesn’t change the fact that Nokia isn’t the only company after this demographic, and with competing devices like the Moto G, Nokia has decided to launch a new campaign to help you decide which is better.

In the following videos you’ll notice how Microsoft’s new European campaign for the Nokia Lumia 530 is comparing the different devices that you can acquire for around €100. You’ll notice devices from Huawei, LG, HTC, Lenovo and the famous Moto E being compared here, and the video gives you different reasons why the Lumia 530 will give you more for your money. Things like expandable storage, CPU power, and updates to the latest version of their respective operating systems are being compared.

In this case, it’s hard to deny that the Lumia 530 is a good buy. Windows Phone 8.1 does a much better job at running smoothly on lesser hardware, and that’s really what users want these days. Which would you pick out of the devices compared in the video? Leave us a comment down bellow.

Source: Nokia
Via: WPCentral

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