Low-cost Withings Go fitness tracker aims to stand out with E Ink screen, long-lasting battery

When it rains, it pours. We’ve pretty much lost count of all the new wearable devices thus far showcased at the 2016 Consumer Electronics Show in Las Vegas, but we know there’s room in the limelight for at least one more.

Meet the $70 Withings Go activity tracker, brought to you by the up-and-coming makers of the ultra-fashionable, fairly pricey Activite and Activite Pop. This Go thing is clearly the two’s lesser brother both in terms of aesthetics and functionality, though it sure looks good compared to the sub-$100 Fitbits and Jawbones out there.

It’s even got a nice, frugal E-Ink display to show the time, your progress towards various goals, and… no, sorry, no smartphone notifications or complex apps. Not quite as versatile and “modular” as the Misfit Ray, the Withings Go can nonetheless adapt to your particular sense of style, as it’s wearable on your wrist, courtesy of a standard, cheap rubber strap, or pocket, belt or shoe, via a clip-on attachment.

It’s also playful and colorful, with black, blue, green, red and yellow covering a diverse palette, and best of all, it doesn’t require constant charging. Just a quick battery swap after 8 months or so. Capable of counting steps, as well as analyzing your sleep and distinguishing between walks, runs and swims, the Withings Go is obviously water-resistant too, up to an impressive 50 meters.

Is it a little rudimentary for its $70 US price tag and €70 MSRP on the old continent? Perhaps, but it’s stylish, it’s got a screen, and it lasts an eternity, going on sale in the coming months.

Sources: The Verge, Withings

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).