Limited-edition rainbow Apple Watch band goes out to employees attending Pride parade

Of the over a million people estimated to have shown their support for the LGBT community on the streets of San Francisco yesterday, hundreds, possibly thousands were affiliated with Apple, the world’s highest-profile company commanded by an openly gay man.

Of course, Cupertino’s commitment to the Pride parade and festival dates back many years before Tim Cook took over from Steve Jobs, which is why all employees who registered to participate in the event this year received a sweet, unexpected gift.

To celebrate no less than 30 years endorsing the San Francisco Lesbian, Gay, Bisexual, and Transgender Celebration, as well as its general engagement to equality, Apple handed out some very snazzy-looking rainbow Apple Watch bands.

The chances of these colorful woven nylon straps ever reaching the masses are unfortunately extremely slim, so we guess you’ll need to find other ways to support equal rights for all while customizing the most popular intelligent timepiece around. You could always buy a third-party rainbow band from e-tailers like Amazon, though the difference in elegance is glaring.

Source: 9To5Mac

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).