Of the over a million people estimated to have shown their support for the LGBT community on the streets of San Francisco yesterday, hundreds, possibly thousands were affiliated with Apple, the world’s highest-profile company commanded by an openly gay man.
Of course, Cupertino’s commitment to the Pride parade and festival dates back many years before Tim Cook took over from Steve Jobs, which is why all employees who registered to participate in the event this year received a sweet, unexpected gift.
To celebrate no less than 30 years endorsing the San Francisco Lesbian, Gay, Bisexual, and Transgender Celebration, as well as its general engagement to equality, Apple handed out some very snazzy-looking rainbow Apple Watch bands.
The chances of these colorful woven nylon straps ever reaching the masses are unfortunately extremely slim, so we guess you’ll need to find other ways to support equal rights for all while customizing the most popular intelligent timepiece around. You could always buy a third-party rainbow band from e-tailers like Amazon, though the difference in elegance is glaring.