What the hell is going on with LG Watch Urbane 2nd Edition LTE pricing?
LG’s latest smartwatch is about to have its retail debut, and it’s making a lot of noise in doing so as it brings cellular connectivity to Android Wear. Maybe we shouldn’t be at all surprised, but the presence of that cellular radio in the Watch Urbane 2nd Edition LTE brings carriers very much into the retail equation of this wearable, and that means what’s turning out to be some incredibly confusing pricing.
Overnight we told you about Verizon’s plans for the smartwatch, and no matter whether you go on-contract or off, it’s not coming cheap: Verizon wants nearly $450 for the smartwatch on a two-year contract, or a cool $500 with no service obligation.
If that were the price – end of story – we’d be a little (or more than a little) disappointed in how the smartwatch arrived, but we’d learn to live with it. But then there’s AT&T.
Remember, AT&T announced plans to carry this guy back at the start of the month. Compared to Verizon, though, pricing could not be more night-and-day: AT&T wants just $200 for the Watch Urbane 2nd Edition LTE on contract, or $300 outright.
That makes Verizon’s on-contract option over twice as expensive as AT&T’s, for the very same smartwatch – and the off-contract price difference isn’t far behind.
How do the carriers justify this disparity? We haven’t heard any explanations just yet, but you had better believe where we’re leaning towards buying our model.