What the hell is going on with LG Watch Urbane 2nd Edition LTE pricing?

LG’s latest smartwatch is about to have its retail debut, and it’s making a lot of noise in doing so as it brings cellular connectivity to Android Wear. Maybe we shouldn’t be at all surprised, but the presence of that cellular radio in the Watch Urbane 2nd Edition LTE brings carriers very much into the retail equation of this wearable, and that means what’s turning out to be some incredibly confusing pricing.

Overnight we told you about Verizon’s plans for the smartwatch, and no matter whether you go on-contract or off, it’s not coming cheap: Verizon wants nearly $450 for the smartwatch on a two-year contract, or a cool $500 with no service obligation.

If that were the price – end of story – we’d be a little (or more than a little) disappointed in how the smartwatch arrived, but we’d learn to live with it. But then there’s AT&T.

Remember, AT&T announced plans to carry this guy back at the start of the month. Compared to Verizon, though, pricing could not be more night-and-day: AT&T wants just $200 for the Watch Urbane 2nd Edition LTE on contract, or $300 outright.

That makes Verizon’s on-contract option over twice as expensive as AT&T’s, for the very same smartwatch – and the off-contract price difference isn’t far behind.

How do the carriers justify this disparity? We haven’t heard any explanations just yet, but you had better believe where we’re leaning towards buying our model.

Source: AT&T, Verizon
Via: Phandroid

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!