Well, that escalated quickly. Just minutes ago we were poking around the Google Store listing for the new LG Watch Urbane 2nd Edition LTE, thinking about what Google might be planning in terms of its own sales, and wondering why despite mentioning availability at both AT&T and Verizon, the page made no effort to link to anywhere a shopper could actually order the smartwatch. To our surprise, an LG representative has just confirmed that the company is outright canceling its plans for the smartwatch due to an unspecified hardware issue.
We’ve heard of manufacturers changing their mind about in-development products before, even those seemingly well on the way to release, but for a company to pull the plug on a device after it’s formally launched like this is an outright rarity.
What’s so wrong with the Watch Urbane 2nd Edition LTE for LG to take such drastic action? The company hasn’t said, but it’s talking about straight-up canceling its efforts, and doesn’t make any promises about getting sales going again at a future date.
We’re hugely curious just what might have gone wrong with the smartwatch, especially after having spent some time with the model ourselves. While we weren’t in love with it, and noted some intermittent connectivity problems, that felt like the sort of thing that might be fixed via software update. Given LG’s actions today, that no longer appears to be the case.
Shoppers who already ordered the smartwatch should see refunds coming their way.