LG V10 US sales described as ‘strong’ thus far, chiefly with ‘younger generation’
LG was sure full of surprises this year, decking the G4 with actual leather, launching some of the most stylish smartwatches around, and above all, putting an odd little secondary display on the otherwise impressive V10.
From a financial standpoint, 2015 had both highs and lows for the Korean manufacturer that continues to struggle with profit margins on fairly popular devices, especially stateside. But Q4 may considerably improve the net gains box of LG’s next fiscal report, thanks to an unexpectedly trendy V10 that’s by no means affordable.
Ironically, this was recently rumored to have trouble garnering a decent audience in Korea, which doesn’t seem to be the case on the other side of the Pacific. According to company officials quoted by The Korea Herald, the LG V10 managed to sell “more than” 450,000 copies in “less than two months after its official launch” in the United States.
That equates to 10K units a day (more or less), which are hardly iPhone 6s-rivaling numbers, but compare pretty favorably to early G4 box-office scores. Granted, the leather-clad 5.5-incher crossed the 1 million mark within three months of its commercial debut, a figure the V10 is unlikely to reach very soon.
Then again, the LG G4 looked much easier to market, was priced lower off the bat, carried G2 and G3’s solid legacy, and didn’t have new iPhones to oppose either. Bottom line, it’s no wonder the G Flex 3 will likely be dropped in favor of a V10 sequel, also considering the dual-screened giant’s success with the “younger generation”, as 37 percent of its buyers are reportedly aged between 25 and 34. That’s the target audience everybody’s after, including Apple and Samsung.
Source: The Korea Herald