So often taken for granted in North America, Europe and big Asian markets, 4G LTE connectivity remains a luxury many people can’t afford, from the CIS region to Latin America. It therefore makes perfect sense for LG to cater directly to Russia and its neighbors, plus Mexico, Argentina or Brazil, with a mid-range Android that would probably be well-received worldwide.
Why wouldn’t it be when it packs an “enhanced multimedia and superb visual experience into a slim and simple metallic design?” Of course, “metallic” likely means plastic fashioned to resemble aluminum, and the “superb visual experience” involves a comfy 5.5-inch display with a mediocre 1,280 x 720, aka HD, resolution, and 267 ppi density.
Still, the LG Ray shines in the photography department, all things considered, touting a 13MP rear-facing camera and 8MP Gesture Shot-supporting selfie snapper. The removable 3,000 mAh battery sounds pretty impressive for mid-end standards too, and if the on-board 16GB storage space isn’t enough, you can always hoard more data on a microSD card.
Android 5.1 Lollipop runs the software show, while the make and model of the 1.4GHz octa-core processor inside the LG Ray are under wraps for the moment. We’re guessing MediaTek was chosen as the SoC supplier instead of Qualcomm for cost-cutting reasons, and you also get only 1GB RAM.
Relatively slim-bezeled and stylish, although not as curvy as G-series phones, the LG Ray will be coated in silver, gold and titan black, and roll out to Latin America under an alternate LG Zone moniker. Unfortunately, precise release dates and pricing details remain up in the air.
Source: LG Newsroom