LG’s first phone with company’s own Odin SoC could launch this week
Samsung’s got its Exynos chips. Apple’s got its own A-series of SoCs. And to hear the rumors that have been flying about for the better part of two years now, LG’s been eager to join them with some personalized SoCs of its own: the so-called Odin chip. But for as long as we’ve been talking about the Odin project, we’ve yet to see any results – when might the first Odin-running LG smartphone finally arrive? Last time we heard an update on progress, it sounded like the manufacturer’s effort was still underway in the form of the company’s model LG-F490L, a device codenamed Liger. But translation issues got in the way of giving us a clear sense for when Liger (and Odin) might be ready for release. Well, today’s new rumor is clear as day, with sources calling a launch “imminent” and saying it could occur as soon as sometime later this week.
As or the phone itself, it’s supposed to be a new G3-series model, though one that probably won’t try to push any boundaries – instead of using Odin in a flagship-level device, LG is supposedly interested in first seeing how it does with a slightly lower-tier model. Beyond that “any day now” ETA, other launch details are less obvious: there’s no firm sense yet of even LG’s regional plans for Liger sales, whether that means a smaller Sough Korean launch or something with more of an international focus.
At this point, it’s hard to say just what sort of impact a custom SoC could make on LG’s handset lineup, especially with offerings from companies like Qualcomm as widely used and powerful as they are. But we’ll sure be glad to finally see this incredibly long string of Odin rumors reach some ultimate confirmation, one way or another.