Back in February when we were briefed by LG, the company claimed the main inspiration for the G5 was, quote on quote “to wake up our play instinct” and end the boredom surrounding smartphones lately. The era of experimentation ended in 2007, and the market is currently in desperate need for a shake up. Whether LG has achieved that goal has been a major topic for debate and controversy over the last few weeks, and it’s now time to reach our final thoughts and conclusions.

Innovation is hard to come by these days. Ever since the first iPhone launch, competitors have stopped experimenting, and focused more on simplicity. The newer surge in technology has served more to make smartphones prettier, and not really to make them more useful.

From a design standpoint, the LG G5 could easily pass as any other pretty phone, but a broader story lies within. Watch our full review to learn more.

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