LG publishes some official G4 TV commercials
What’s standing between LG and finding even greater success in the smartphone market? It’s not like the company doesn’t produce some solid models, so why isn’t its share of things up on the level of players like Samsung? There’s no one simple answer, but promotion undoubtedly plays a major role there; sometimes it seems that there’s no limit to what Samsung will spend to advertise a smartphone. With the G4 now available, is LG ready to step up its promo game and get the phone out where potential shoppers will be exposed to it? As we look forward to seeing how initial sales perform, the first post-launch G4 TV spots have arrived, showing us how LG intends to sell its latest flagship.
LG’s assembled a group of both 15- and 30-second spots (the longer clips featured here) to highlight some of the G4’s selling points, notably its optional leather back, high-performance camera, and quad HD “quantum” screen. The footage contained within may look familiar if you’ve been following LG’s pre-launch teaser videos and the clips it shared during the phone’s unveiling, but here we see it packaged for the first time as LG intends to start reaching out to the broader public, with these videos intended for television airing.
Sales of the G4 are already underway in LG’s native South Korea, and over the next couple months we’ll see those expand to markets around the globe, including here in the States.