Mobile payments is still a market in clear infancy. Google tried and failed once, and is at it again with its new Android Pay alternative after Apple Pay gained some traction. So far though, it seems that Samsung has a broader chance to make the dent we’re still waiting to see, and which LG wants a piece of.
During the announcement of the LG V10 in Korea, LG executives teased that the company is already working on a mobile payments alternative. Separately we did learn that the company trademarked the name “G Pay,” so it’s clear that things are headed in that direction. We sadly didn’t get any details on dates, or hardware, which is definitely a major hurdle for an OEM that hasn’t launched a flagship with a fingerprint scanner, if we ignore that the LG Nexus 5x is Google-oriented.
What’s even harder to grasp is how fragmented this service is becoming. You’d think that Android Pay would be enough for all Android OEMs, but it seems that even those closest to Google want a separate try. We’ll keep an eye on how this evolves.