1.3 million LeTV Le 1s headed to a Thailand network
Everyone wants to be a hotshot in China. OPPO and OUKITEL have their moments and niches and so does OnePlus. Lenovo is trying a reboot to see if it and Motorola can survive in the industry. But there seems to be little mobile tech media kindling for LeTV as the multimedia company grows into being a hardcore manufacturer in unique things like a smart bike.
Turns out, it’s been busy making business happen with help of the Chinese government. Specifically, the company was part of the International Chamber of Commerce trade delegation that went to Thailand.
Out of that, Bangkok-based Win Win Net, an IPTV provider with plans to build out its fiber-optic network, has bought up an initial lot of 300,000 Le 1s units and 150,000 LeSuperTVs. As the network launches next year, LeTV will produce 1 million Le 1s phones and 500,000 LeSuperTVs.
It’s brisk business for the Beijing-based conglomerate as China Unicom had previously just put in an order for 1.3 million Le 1s units.
The two companies have also signed a content licensing agreement, meaning that LeTV programs — such as its dramas which are apparently very popular in Thailand — will also get fed exclusively to Win subscribers.
Thailand is home to 70 million people, three major carriers and an pantheon of MVNOs, so we’ll see what kind of financial reciprocity this deal might lead to.