LeTV Le 1s pre-orders reportedly cross 11 million mark already, yielding $1.9 billion
Chinese entertainment veteran turned smartphone rookie LeTV made a grandiose (and impossible to verify) statement back in August, as its trio of first-gen Androids purportedly reached the 1 million unit sales milestone faster than anyone else in the industry. Yes, including OnePlus.
Now, Leshi Internet Information & Technology returns to the spotlight with a box-office feat at a whole new level, reportedly receiving no less than 11 million pre-orders for the just-unveiled Le 1s. Those are close to opening weekend iPhone numbers, and while the low-cost 5.5-incher looks amazing on paper, we’re finding such a result hard to believe.
Even if the Le 1, Le 1 Pro and LeMax would be taken into consideration for the count, 11M copies sold in half a year feels farfetched. Our guess is ergo we’re dealing with 11 mil LeTV Le 1s pre-registrations, where a credit card isn’t required to back one’s loose interest in the device.
But FoneArena and GizChina also speak of revenues generated by the CNY 1,099 ($173) handheld, which exceed $1.9 billion if the 11M figure is indeed legit. That’s just bonkers for an OEM with under 12 months of experience in the field, and no short-term Western expansion ambitions.
In case you need a memory refresher, the Le 1s is arguably the highest-end sub-$200 Android gadget in the world, with plenty of decidedly premium features in tow like a Full HD screen, octa-core MediaTek Helio X10 chip, 3GB RAM, 13 and 5MP cameras, USB Type-C connectivity, 4G LTE support, and fingerprint recognition. So yeah, it’s probably a smash hit, but not of this magnitude.