LeTV Le 1s pre-orders reportedly cross 11 million mark already, yielding $1.9 billion

Chinese entertainment veteran turned smartphone rookie LeTV made a grandiose (and impossible to verify) statement back in August, as its trio of first-gen Androids purportedly reached the 1 million unit sales milestone faster than anyone else in the industry. Yes, including OnePlus.

Now, Leshi Internet Information & Technology returns to the spotlight with a box-office feat at a whole new level, reportedly receiving no less than 11 million pre-orders for the just-unveiled Le 1s. Those are close to opening weekend iPhone numbers, and while the low-cost 5.5-incher looks amazing on paper, we’re finding such a result hard to believe.

Even if the Le 1, Le 1 Pro and LeMax would be taken into consideration for the count, 11M copies sold in half a year feels farfetched. Our guess is ergo we’re dealing with 11 mil LeTV Le 1s pre-registrations, where a credit card isn’t required to back one’s loose interest in the device.

But FoneArena and GizChina also speak of revenues generated by the CNY 1,099 ($173) handheld, which exceed $1.9 billion if the 11M figure is indeed legit. That’s just bonkers for an OEM with under 12 months of experience in the field, and no short-term Western expansion ambitions.

In case you need a memory refresher, the Le 1s is arguably the highest-end sub-$200 Android gadget in the world, with plenty of decidedly premium features in tow like a Full HD screen, octa-core MediaTek Helio X10 chip, 3GB RAM, 13 and 5MP cameras, USB Type-C connectivity, 4G LTE support, and fingerprint recognition. So yeah, it’s probably a smash hit, but not of this magnitude.

Sources: FoneArena, GizChina

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Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).