Lenovo’s Mobile Business Group, including both self-branded and Motorola smartphones, just posted another quarterly loss for the July – September period, likely contributing to Apple’s record-breaking, almost math-challenging share of the global industry’s profits.

But the hope is at least the recently revised Moto lineup will finally be able to make the Chinese tech giant a little bit of money next year, as it banks on unrivaled affordability, as well as unique modularity.

Yes, truly unique, outmatching the LG G5 as far as add-on convenience goes, and soon enough, in terms of the sheer number of available snap-on accessories also. The question is how efficient has Lenovo’s “Skip the Sevens” campaign proven, and how many people have been convinced to embrace this latest modular experiment?

Chairman and CEO Yuanqing Yang conveys his official answer on Twitter, thanking the first one million customers helping “drive innovation forward.” Yes, 1,000,000 units of the Moto Z have been “sold around the world” so far, although it’s unclear if the tally counts all three Z variants.

It probably does, which makes the box-office score feel decent but not exactly impressive. Granted, the Z Force is still a Verizon exclusive stateside, the lower-end Z Play has barely launched commercially last month, and even the unlocked standard Z took its time before hitting online and offline stores. Then again, the LG G5 is widely considered a flop, and it still reportedly sold 2.5 million copies between April and June.

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