T-Mobile CEO John Legere took to a Periscope livestream to talk about the Un-carrier’s iPhone 7 carriage and revealed that pre-orders for both 4.7-inch and 5.5-inch variants have tallied up to “like four times” the number of iPhone 6 pre-orders the carrier got in its first four days.
The matte Black version, not the Jet Black color, was revealed as the most popular in T-Mobile’s population.
“This has been the biggest launch ever for us,” Legere said.
There’s plenty of evidence to back Legere’s claim up. Shipping delays piled on T-Mobile variants of the iPhone 7 and iPhone 7 Plus faster than other carrier variants as indicated by the Apple Store online on Friday. Also part of the craze is what you could say “magenta fever,” with T-Mobile making some of its biggest subscriber gains ever during the CEO’s four-year tenure — much of it thanks to the array of Un-carrier programs and perks he has introduced.
Apple has not mentioned first weekend pre-order numbers for the first time in its history of releasing an iPhone. The company claimed that the number would be dictated “by supply, not demand”. Other carriers even later on in the weekend seemed to have iPhone 7 stock ready on sales day, September 16, or within two weeks of it.