KGI undercuts HomePod consensus with 2.5 million sales in 2018
Apple’s own private estimates have not been able to paint a good picture for HomePod sales: boxes are piling up in the back of store and consensus is looking a bit too rosy with estimates averaging to 7 million sales in calendar 2018.
Mark KGI Securities’s Ming-chi Kuo as an outlier.
The analyst has a new investment note out, which we’re seeing courtesy of 9to5Mac, that has set a target range of 2 million to 2.5 million this year. 1 million sales came from the first month of sales, but the $349 price tag of the HomePod seems to have cast a pall on this smart speaker where others stand well below $200.
Will there be a less expensive version? Prototypes have been, Kuo said, but there’s no evidence of anything indicating commercialization.
France and Germany are supposed to launch the HomePod in the second quarter.