Apple set up hopes for a target-busting holiday quarter this year, despite drops in iPhone unit sales. The record to beat? 75 million iPhone buys. A money target? Gross revenue of at least $76 billion. If the iPhone 7 and dual-camera-wielding iPhone 7 Plus weren’t enough for a win, the company could hedge on its refreshed MacBook Pro line.

And, according to KGI Securities analyst Ming-chi Kuo, it looks as if Infinite Loop will be leaning a bit more on those new laptops after all. Kuo believes that demand has “peaked” for the new iPhone and supplier shipments could fall between 5 and 15 percent over the this and next month.

Why? Well, signs of slowed demand have shown in the iPhone 7 “due to a lack of spec surprises” while shipping delays for the iPhone 7 Plus — amazingly still between three and four weeks in its second month of sales — have started to shrink, bit by bit. Apple’s weakened inventory filling prowess has not helped the company in this respect.

If the numbers don’t pull through for the Cupertino-based tech giant, perhaps some real concerns will finally be raised by financial analysts come the end of January, when earnings will be announced. Then again, the Street does have the predictive tendency to be as wrong as it can be right.

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