Kantar: iOS shows growth in ‘most regions’ ahead of iPhone 7 launch, Android loses a little US ground

The worldwide smartphone OS sales numbers for the three-month period ending July 2016 are in, and as always, Android comfortably dominates every single important market, with iOS a distant second across the board, and Windows Phone (or Mobile) plunging further down towards obsolescence.

But interestingly enough, Kantar Worldpanel ComTech claims, Apple managed to achieve year-on-year growth in most regions, including the US, EU5, and Australia, despite iPhone 7’s proximity presumably prompting many iFans to hold off for a “major” upgrade.

All in all, the iPhone SE no longer looks like the flop some analysts made it out to be, helping Cupertino boost its platform’s share stateside, as well as on British, French, Italian, Spanish and Australian shores.

Not in essential China though, where Android surged from an already remarkable 79.4 percent slice of the pie between May and July 2015 to 85 full monumental percentage points this year. Google and its innumerable hardware-making partners also gained 9.6 percent in Italy, 6.1 in Germany, 6 in France, and 4.1 in Australia, merely losing 0.6 percent on US shores.

Windows? Its best May to July 2016 showing was in Japan, where Microsoft “blossomed” from 0.1 to 0.6 percent box-office share (yes, really), while in Italy, for instance, the tiled mobile OS nose-dived from 14.3 to 4.7 percent. How long until we can call a time of death?

Source: Kantar

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).