Kantar: Galaxy S7 outsold iPhone 6s in the US by a slight margin
Just as Apple’s latest earnings report is just a snapshot of how poorly the iPhone 6s is performing, consider Kantar Worldpanel’s latest report on Cupertino’s rivalry with Samsung another symptom of the problem.
It has logged Samsung’s mobile market share in the US at 37 percent for the three months ending in May. That’s compared to Apple’s 29 percent. Specifically regarding the latest flagship releases, the Galaxy S7 and S7 edge took 16 percent of the pie while the iPhone 6s and 6s Plus was at 14.6 percent. The crossover story remains the same: 14 percent of Apple customers came from Samsung phones while 5 percent went vice versa. Both brands have 12-month loyaty rates above 85 percent.
In Great Britain, Apple and Samsung are tied for first at 36 percent market share. The iPhone 6s and iPhone 5s topped the charts as individual phones. The Galaxy J5 came in third, before the iPhone SE.
Samsung led the way in China this time two years ago, but has since fallen to Apple and Huawei. Low brand loyalty rates have contributed to the constantly cycling of manufacturers at the top spot. Apple, though, had the second-highest repeat buyer rate at 42 percent — Xiaomi had 45 percent.
The Kantar report goes on to point out growth in developing markets, the opportunity for new brands to disrupt dynamics and Huawei trying to rule the mobile world. These events may make this little Apple-Samsung rivalry irrelevant within the next few years.