Joseph Gordon-Levitt gets LG V20 campaign going

Joseph Gordon-Levitt — actor, director, creator of the online video community, hitRECord — put together an internet team effort to help make a video that would launch the multimedia-focused LG V10 last year. It was his company’s first TV commercial production.

LG has announced that the it is once again teaming up with hitRECord for another campaign to promote the V20, to be released next month.

The V10‘s campaign was centered around “The In-Between Moments” and featured people creating rhythm lines and harmonies while participating in mundane activities, combining them into a unified song.

“I actually just got to see some of the data about how the commercial performed and it was one of the most successful television commercials LG has ever put out,” Gordon-Levitt said in a video describing the new project.

This year, it will be “Everyday, Spectacular,” focusing on the big moments that catch people off guard in everyday life.

Anyone who’s anyone can share what they think would be a good piece of the collage that hitRECord will submit. Musicians, singers, dancers and any performing artists should be recorded in non-traditional environs.

A select few will get new phones (read: the V20 in all likelihood) to use in their production and will get paid if their clip is featured in the final for-air products.

Source: LG

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.