Five years after its corporate inception, nearly three years after the release of the first Sailfish OS-running phone, and only a few months after giving up completely on its long-struggling rookie tablet effort, Jolla is back at it with fresh hardware.

But the Nokia veterans that established this little Finland-based company in 2011 in a utopian wish to threaten the market’s Apple – Google software duopoly appear to have finally learned something from their mistakes, starting off with a small trial run of 1,000 Jolla C units shipping in July to Community Device Program members.

Despite making it clear the entry-level 5-inch device is an experiment meant to define new “mobile experiences without limitations”, i.e. help Sailfish OS move out of a seemingly never-ending beta, Jolla managed to secure the vote of confidence of a thousand people in under 24 hours.

These will receive their Jolla C copies in Finland, other EU countries, Switzerland and Norway after paying €170 apiece, which also nets them invites to exclusive on and offline events, support sessions and early previews of future OS builds.

Unfortunately, the phone isn’t covered by a standard warranty, and strictly from a hardware standpoint, it’s, well, pretty crappy. Even for the relatively low price tag, it has very little going on, including a 720p screen, quad-core Snapdragon 212 processor, 2GB RAM, 8 and 2MP cameras, and 2,500 mAh battery.

The selling point of Sailfish OS 2.0 remains unclear as well, aside from vague, empty promises of a “unique user experience, open source core and freedom for privacy.” And aside from not being Android or iOS, which in itself doesn’t feel like a forte. Sorry, Jolla, but perhaps it’s time to stop trying altogether.

Sources: Jolla (1), (2), (3)

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