Jawbone labels exit speculation as false, remains committed to building new wearables
Technically, Jawbone was never rumored to be giving up on its semi-successful activity tracker business altogether. Still, the recent murmur of the company’s struggles to clear old inventory and its overall delicate financial standing ultimately prompted a representative to issue a full press statement after initially declining to comment.
“Speculation that Jawbone is exiting the wearable business or going out of business altogether is false.” begins the somber proclamation, with a full frontal assault then directed at the Tech Insider reporter that spread “this false information” and “wrongful insinuations”, picked up by other media before a correction was posted.
For his part, Steve Kovach indeed amended the original speculative report, but insists Jawbone is no longer building “the current line of UP trackers”, also dumping existing inventory to a “third-party reseller” in order to possibly “generate revenue before a new product launch.”
Basically therefore, everyone can agree a sequel to the spring 2015-unveiled Jawbone UP4 is in fact in the works, probably with a greater focus on health and precise clinical-grade sensors. But that doesn’t change the reality of the San Francisco-based outfit’s present inability to play in the same league as Fitbit.
Even Garmin appears to more often release better fitness and wellness-centric gadgets these days than Jawbone, so if the latter wants to prove it’s “wholly committed to innovating in and building great wearables products”, it should go right ahead and “share them” ASAP. While there’s still hope we can participate in its excitement about “its pipeline of technology.”