We’re in the middle of a fantastic time to be a smartphone owner if you’re a music lover. Manufacturers are placing more of a focus on audio performance, and you have a greater array of options than ever before when it comes to choosing how you get your music, whether we’re talking about streaming or digital downloads. There’s a flip side to that greater availability, though, and all these options at our disposal mean that the companies behind them need to work that much harder to stand out from their competition. Despite its stature, Apple may be feeling the heat, and new rumors claim that the company is looking to revamp its music offerings, including possibly making iTunes available on Android.

As Android’s share of the global smartphone market rises, Apple misses out on opportunities to sell its music to all those users. While we haven’t heard any claims that Apple’s made a decision just yet, multiple sources suggest that the company’s at least considering the benefit that having iTunes on Android might offer.

In addition to that app, Apple could be thinking about adding new flexibility to its streaming offerings. Right now, iTunes Radio doesn’t let users pull up specific tracks right when they want to hear them – it’s still very much a “radio” type service. Apple’s said to be considering going beyond that to introduce a more on-demand system, where subscribers could listen to tracks of their choice, whenever they wanted to – something more akin to Spotify.

Source: Billboard
Via: GigaOM

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