First-gen iPhone X will not get year-on discount, but disappear instead

The state of Apple’s iPhone release strategy for 2018 has been very consistent on the speculation side: all of the technologies and design elements like Face ID and the Infinity Display design of the iPhone X will make it to three devices with two premium, differently sized models at the same price region as the reportedly unpopular iPhone X is currently.

That said, KGI Securities is now predicting that consumers won’t be able to get the iPhone X at the typical year-on discounted price. Analyst Ming-chi Kuo wrote in a note obtained by MacRumors that such a move would “hurt product brand value [and the future] lineup.” As existing models will jump down in price by $100, there will be no $899 iPhone X come September.

Instead, whatever the second iterations of the iPhone X will be called, they will likely start from the $999, what CEO Tim Cook calls a “value price.” The third future model will have lesser specs and price at the longtime $649 price point or perhaps $699, even.

Kuo expects Apple to generate some prestige for the iPhone X brand by stopping sales well before the usual September launch event, sometime in the “middle” of the year.

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About The Author
Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.