iPhone SE reportedly ‘squeezes’ Huawei and Xiaomi Chinese market share
Despite what most recent reports appear to suggest, you may want to hold off on branding the iPhone SE a box-office lemon. After all, while 4-inchers used to be all the rage, you can’t just turn back the clock to 2013, and expect a repackaged iPhone 5s to sell hundreds of millions of units.
Instead, the SE has to be judged first and foremost by its penetration of key markets that aren’t typically very warm to overpriced, jumbo-sized iPhones. Like India and China, the latter being said to have generated 3.5 million pre-orders last month.
As usual, we’re guessing someone mixed pre-orders up with reservations, which are something else entirely, seeing as how the A9-powered 4-incher is barely tipped to rack up 15 million sales worldwide by the end of the year.
Still, Chinese demand probably exceeds the SE’s initial popularity in the West by a landslide, purportedly eating away at the local market share of domestic players like Huawei, Xiaomi, Vivo and Oppo. The former two, alongside Samsung and Lenovo, have historically obstructed Cupertino’s growth in the region, appealing to a largely budget-focused audience with superior quality – pricing ratios.
But now folks around those parts can buy hot new iPhones at lower prices than ever, and although the whole continent of Asia has a phablet fetish, compact handhelds seem to be back in style. What’s interesting is the entry-level iPhone SE fetches roughly $500 (RMB 3,300) in China, so it’s hardly a direct competitor for sub-$200 Xiaomis or Huaweis.
It also yields massive profit margins at that price, so even if Apple’s shipment numbers don’t turn out so great, its regional earnings will blow your mind.