Apple’s introduction of the iPhone SE has been interesting to watch for a number of reasons, presenting us with new questions about just how and why Apple shoppers choose the hardware they do. Is it the four-inch size of the iPhone SE that will prove most attractive? Or is it the phone’s comparatively low (to flagship models) price point? Will releasing it off-cycle from the fall’s iPhone help or hurt sales? Last week we took an early look at sales data, but only had access to pre-order figures at the time. By now, the smartphone has been fully released, letting us see if its first weekend of wide availability has done anything to help those initially-somewhat-shaky pre-order numbers.
Looking at analytics data current as of Sunday evening, the iPhone SE is not seeing very fast adoption: the new model only represents some 0.1% of total iPhone users. Compare that to past launches, the least popular of which being the iPhone 6 Plus and 6S Plus: each still managed to account for 0.3% of total users after their first weekends of retail availability.
The iPhone SE may just be slow to find users, especially as it represents a departure from familiar iPhone models, and maybe Apple shouldn’t be too concerned just yet. That said, Apple’s never had so many current-gen iPhone options on the market at the same time before, and it’s possible that things are reaching a stage of saturation.
In sunnier news for Apple, the new iPad Pro 9.7-incher is off to a solid start, with first-weekend market share comparable to the iPad Air 2, and doing better than last year’s big iPad Pro.