Apple is looking for some wind in its sales. Cupertino and Wall Street have been expecting a plateau of iPhone revenue this year.

We’ve been expecting this iPhone 6c. no, 7c, sorry, 5se, I mean, just SE now, for awhile. It’s supposed to be the first four-inch phone since 2013. Leaks and quips yelled of prominent equipment — specifically, the internals and hardware features of the iPhone 6s. And it was supposed to look pretty darn fancy — think iPhone 5s-caliber design. And it was supposed to be cheap. Well, “Apple cheap” isn’t that cheap, but analysts would end up guessing $449 to stand as the lowest price tier for the company’s smartphone lineup.

Well, stop thinking about what’s supposed to be and start thinking about what is.

CEO Tim Cook introduced the iPhone SE today with a four-inch Retina Display. As predicted, we’re seeing the A9 processor from the iPhone 6s, a 12-megapixel iSight camera with 4K video capabilities, Apple Pay as well as Touch ID make the SE. Colors range from gray to silver to, yes, Rose Gold.

As feared, we are dealing with a 16GB base model, but it will only go for the price of $399. A step up in storage will take us to 64GB at $499. Carrier installments also have you covered starting at $17 per month for 24 months.

The phone will be pre-sold starting March 24 and on sale starting March 31. Of course, carrier details are to follow, but 110 countries will be covered by May.

Source: Apple

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