Apple’s iPhone sales numbers may be down next year, for the first time ever
Windows Mobile, BlackBerry, Nokia, Palm: once forces to be reckoned with in the smartphone (or pre-smartphone) world, they’ve all hit hard times as the market moved past them. There’s a sobering lesson to be had there for any company that feels like it’s on top of the mobile world, as even stellar sales and market dominance can’t guarantee that you’ll be able to stay up there forever. Right now, Apple’s smartphone business is practically a license to print money, and year after year, iPhone sales have been growing. But recently there have been signs that sales could slow, and that demand may not be what it once was. A new analyst report claims this trend is only going to continue, and next year we could see iPhone sales decline for the first time ever.
Whether you’re looking at fiscal year or calendar year projections, the estimated numbers are a little different, but Morgan Stanley projects iPhone sales drops of 2.9 to 5.7 percent.
Apple’s still expected to make a lot of money in 2016 – and more than it did in 2015 – but sales of products like the Apple Watch, Apple TV, and related services could be making up for the difference in declining iPhone sales.
Factors like more shoppers already owning smartphones and rising international markets are cited as possible reasons for this forecasted sales slump.
Source: Business Insider