Apple’s annual rite of tribute and flamboyance has come to pass once again as it has unveiled a PRODUCT(RED) color for the iPhone 8 and iPhone 8 Plus. For the first time, the new finish will be available in both base 64GB and premium 256GB variants at their usual $699 and $799, respectively — last year’s red iPhone 7 was only available on the 128GB version.
A new iPhone X Leather Folio in the PRODUCT(RED) hue will be available for $99 and will join other RED-ized items like the Beats Solo3, Beats Pill+, Apple Watch bands and others.
Orders can be lodged from 5:30am Pacific on April 10. Stores will receive first units on April 13. These items will be available in the following regions at these times:[one_half]
- Hong Kong
- New Zealand
- United Kingdom
- United States
- Saudi Arabia
- South Korea
- United Arab Emirates
Since joining the (PRODUCT)RED program in 2006, Apple has sent proceeds on the order of more than $160 million to help HIV/AIDS testing and treatment efforts in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.