iPhone 8 in PRODUCT(RED) finish available from April 10

Apple’s annual rite of tribute and flamboyance has come to pass once again as it has unveiled a PRODUCT(RED) color for the iPhone 8 and iPhone 8 Plus. For the first time, the new finish will be available in both base 64GB and premium 256GB variants at their usual $699 and $799, respectively — last year’s red iPhone 7 was only available on the 128GB version.

A new iPhone X Leather Folio in the PRODUCT(RED) hue will be available for $99 and will join other RED-ized items like the Beats Solo3, Beats Pill+, Apple Watch bands and others.

Orders can be lodged from 5:30am Pacific on April 10. Stores will receive first units on April 13. These items will be available in the following regions at these times:

April 10

  • Australia
  • Canada
  • China
  • France
  • Germany
  • Hong Kong
  • Japan
  • New Zealand
  • Singapore
  • United Kingdom
  • United States


  • Chile
  • Colombia
  • India
  • Israel
  • Turkey
  • Others

By May

  • Brazil
  • Denmark
  • Ireland
  • Italy
  • Malaysia
  • Mexico
  • Netherlands
  • Norway
  • Russia
  • Saudi Arabia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • United Arab Emirates
  • Others

Since joining the (PRODUCT)RED program in 2006, Apple has sent proceeds on the order of more than $160 million to help HIV/AIDS testing and treatment efforts in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.