While the Galaxy Note 7 has a display of superlatives, don’t count out the iPhone 7’s display — it’s pretty fly for an LCD.
That verdict comes from DisplayMate which has found that with the 4.7-inch model, Apple killed it with its new “wide color gamut,” something that the Note 7 also has.
“The new wider DCI-P3 Color Gamut is really a big deal,” writes Dr. Raymond M. Soneira, President of DisplayMate, “it is what makes 4K UHD TVs deliver noticeably better color and picture quality than 2K Full HD TVs, which is why consumers are upgrading their TVs, and why they will want to upgrade their mobile devices up to DCI-P3.”
In addition to DCI-P3, the iPhone 7 also can run on the standard sRGB gamut. Both gamuts have record levels of color accuracy — as in better than the Galaxy Note 7 — as executed by a display that also can output great extremes of brightness, healthy contrast ratios and low reflectivity.
Viewing angles have worsened when compared with the iPhone 6 when the displays are viewed at 30 degrees off-axis, though the two are comparable in landscape.
Overall, pretty good job, Apple. Let’s see what you can do with OLEDs.