55 percent of early iPhone 7 pre-orders go to Plus model, blacks rule color chart

In addition to the typical sense of excitement traditionally surrounding any new iPhone launch, there’s an unusual confusion associated with the 7 generation’s popularity, since Apple uncommonly decided to keep pre-order and first weekend sales numbers under wraps.

We know the iPhone 7 Plus is completely sold-out already, as well as the smaller variant in the snazzy new jet black color, but it’s impossible to tell whether that’s actually due to rampant demand or low supply. Or a combination of the two.

What’s pretty much set in stone however is the plus-sized model’s superior mainstream appeal over the single rear cam-sporting 4.7-incher. That’s a first for Cupertino, with the “regular” iPhone 6 and 6s beating the early scores of the 6 Plus and 6s Plus in previous years, but according to Slice Intelligence, the iPhone 7 Plus accounting for 55 percent of US pre-orders placed during an initial 48-hour window.

The diminutive 7 of course ate up a slightly smaller 45 percent piece of the pie, compared to 59 percent for the 2015 pint-sized 6s version, and 65 back in 2014.

Unsurprisingly, black is the new space gray when it comes to favored iPhone paint jobs, with the two fresh dark shades combining for a dominant 69 percent market share. Matte black is in the lead, at 46 percent, followed by jet black, with 23, rose gold (15), gold (9), and silver (8 percentage points).

It’s also no big surprise iFans continue to favor mid-tier storage options, this year with 128GB, and 67 percent of two-day pre-orders, based on the same panel of 4 million+ online shoppers.

Source: Slice

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).