Apple is finally going to reveal the first official sales numbers of the iPhone 7 duo on Tuesday, October 25, during a highly anticipated earnings call that will precede a Mac-centric “Hello Again” press event on the 27th, but in the meantime, market analysts continue their (unofficial) number-crunching and performance-speculating.

The professional opinions are still divided as to the early success of a mostly familiar yet significantly improved iDevice generation, which enraged many with its disregard for time-honored audio connectivity technology, but physically injured very few so far.

CIRP, aka Consumer Intelligence Research Partners, joins the “positive reception” camp today, estimating the 7 and 7 Plus accounted for no less than a combined 43 percent of total US iPhone sales between July and September.

iphone-us-sales-q3-2016

Keep in mind that the two were released stateside very close to the quarter’s end, on September 16, and Apple had great trouble handling initial demand for a couple of particularly snazzy variants. That’s probably why the iPhone 7 Plus only managed to score 12 percent of the Q3 tally, compared to a dominant 31 percent slice of the pie for the smaller iPhone 7.

CIRP attributes the new model-favoring breakdown to “slow iPhone sales in the weeks leading up to the 7 launch”, as well as the aforementioned “positive reception” of the two, also stressing a parallel with the 2015 debut of the 6s and 6s Plus is “difficult”, since their rollout happened later, on September 25.

Source: MacDailyNews

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