Apple is finally going to reveal the first official sales numbers of the iPhone 7 duo on Tuesday, October 25, during a highly anticipated earnings call that will precede a Mac-centric “Hello Again” press event on the 27th, but in the meantime, market analysts continue their (unofficial) number-crunching and performance-speculating.
The professional opinions are still divided as to the early success of a mostly familiar yet significantly improved iDevice generation, which enraged many with its disregard for time-honored audio connectivity technology, but physically injured very few so far.
CIRP, aka Consumer Intelligence Research Partners, joins the “positive reception” camp today, estimating the 7 and 7 Plus accounted for no less than a combined 43 percent of total US iPhone sales between July and September.
Keep in mind that the two were released stateside very close to the quarter’s end, on September 16, and Apple had great trouble handling initial demand for a couple of particularly snazzy variants. That’s probably why the iPhone 7 Plus only managed to score 12 percent of the Q3 tally, compared to a dominant 31 percent slice of the pie for the smaller iPhone 7.
CIRP attributes the new model-favoring breakdown to “slow iPhone sales in the weeks leading up to the 7 launch”, as well as the aforementioned “positive reception” of the two, also stressing a parallel with the 2015 debut of the 6s and 6s Plus is “difficult”, since their rollout happened later, on September 25.