The enduring and incumbent main iPhone model has topped the US sales pile for the three months ending in July.
In summary, when it comes to singular devices, the iPhone 6s was the most-bought device in the market with a share of 11 percent. The Galaxy S7 was second at 9 percent, followed by the iPhone SE at 5 percent.
24 percent of SE buyers were getting their first smartphone (or mobile phone) while the rest were upgrading. 61 percent of upgraders to the iPhone SE came from a four-inch iPhone from the iPhone 4 onwards. Three out of five buyers cited the screen size of the SE as a main motivation for buying the phone.
Another reason why people bought the iPhone SE? 42 percent of them said it’s just a cheaper iPhone, or, “a good deal”.
“iPhone SE buyers are younger and tend to have an income under $50k,” said Kantar’s Lauren Guenveur. “With a starting price of $399, the iPhone SE was expected to attract a relatively younger buyer and lower income base.”
All is good for Apple as sales go, but in terms of the future, the iPhone 7 will have an uphill challenge to bring iPhone 6 and iPhone 6 Plus owners on-board — 29 percent of survey respondents who own a gen-6 device (a third of the current iPhone base) said in June that they would be upgrading within a year, almost all of them sticking with Apple.