Apple has found unprecedented success with the iPhone 6 and iPhone 6 Plus. Cupertino was able to steal Samsung’s supremacy for a short-lived quarter in market share, and it’s currently fractions of a point away from Xiaomi’s supremacy in China. Apple is in desperate need to keep this momentum growing, and today we learn of some of the strategy.
KGI’s Ming-Chi Kuo is famous for very accurate Apple predictions, and today a new memo to investors provides insight on what to expect from Apple’s next iPhone lineup. For now we’ll dub these the iPhone 6s and iPhone 6s Plus, even though previous rumors claimed that it could be named the iPhone 7 and iPhone 7 Plus.
The predictions claim that one of the biggest upgrades will be the inclusion of Force Touch technology on both iPhones, similar to what we see with the Apple Watch. Sizes shouldn’t change at 4.7 inches and 5.5 inches, and the iPhone mini rumors will apparently be put to rest going forward. Bending issues will be addressed by improving the casing materials, which match previous rumors of Apple using the Apple Watch materials for it, and the rumors go as far as to mention sapphire options for the phablet in limited quantities. We also hear of a new rose gold color option to match the Apple Watch, so long as you paid for the Edition model that is. The microphone will also be moved close to the speaker to improve sound quality it seems, though we wonder how Apple will manage calls through the speaker.
When it comes to internals we hear that the A9 processor will get a 2GB LPDDR4 upgrade, Touch ID will also see some further improvements, and it seems we’ll finally see a 12-megapixel camera reach this new device.
Mass production should begin in mid-to-late August, and predictions claim that 80 to 90 million units should be sold before 2015 ends, with a 2:1 ratio between both models.