September 9 has been bandied about as the most likely unveil date of Apple’s next-gen iPhones for many weeks now, and a reputable source claims it has confirmed that’s indeed the plan. To our knowledge, media invitations haven’t gone out yet, but that may be because Cupertino was trying to keep the event’s location under wraps.
All signs point to the Bill Graham Civic Auditorium in San Francisco, California, as the local Planning Department says a mysterious “trade show” should take place there between September 4 and 10. Since no company has made public an intention to hold any sort of convention during that timeframe, it’s possible someone with a lot of resources and a secretive nature instead booked the venue.
Only one tech giant fits the description, and in case you’re wondering why Apple might need the multi-purpose arena with a 7,000-people capacity for a full week, we’re guessing the preparations for a huge iPhone 6s/6s Plus announcement aren’t exactly a matter of hours. Especially if a lower-end iPhone 6c is also in the pipeline, alongside fresh Apple TV hardware.
In addition to the building purportedly rented to host the actual product introduction, Apple may have reserved a piece of Grove Street and Fulton for the vicinity of the event to use as “staging areas” for publicity stunts of sorts.
In the recent past, the Tim Cook-supervised outfit has moved from its corporate Cupertino headquarters in 2013 to the Flint Center for the Performing Arts last year to take the wraps off the iPhone 5c and 5s, and the iPhone 6, 6 Plus and Apple Watch respectively.