The mall isn’t fun anymore. Unless you’re going to Sephora to try out new nail polish. Or heading next door to Godiva for some free samples. Or going to the Apple Store and doing the cliche Facebook post on a forgetful person’s account (log off when you’re done, please!). But when it comes to real shopping, smartphones seem to be the way to do it these days.
And we really mean these two days, Black Friday and Thanksgiving. Adobe has stacked up online sales stats over the 48 hour period and have tallied an estimated $4.45 billion in spending — 39 percent of it during Thursday and 40 percent of it through so-called “online doorbusters.”
Today, you would’ve likely seen Amazon’s new $50 Fire tablet out of stock.
The average Friday checkout will ring up at $141, a 2 percent year-over-year drop. That’s in contrast to a Thursday shopping cart worth $162, up 9 percent in that time.
Browsing stats have been more arousing, though: mobile devices made the majority of online visits (55 percent average from both days), but not sales (37 percent during Thanksgiving Day). Purchases made from mobile totaled $1.22 billion on both days.
Just to be clear, Adobe is making estimates for end-of-day Friday totals and that its data comes from the majority of sales from 4,500 retail sites.