Kantar released its report on the state of the smartphone market last week, now it’s Gartner’s turn.
More smartphones entered the market in this quarter than the same time last year. Fittingly in time for Google I/O, it’s a victory this time around for Android at the expense of all the other major platforms.
Research firm Gartner reported first quarter sales for smartphones worldwide totaled 349 million units, up 3.9 percent annually. Android sold approximately 293.8 million units representing 84 percent of the market, up more than 5 points. Apple itself reported iPhone sales, but Gartner tallied 51.6 million units, a slide of 3 points. BlackBerry lost about half of its share year-over-year to 0.2 percent while Windows took the largest plunge, down 1.8 points to 0.7 percent.
In manufacturers, both #1 and #2 Samsung and Apple lost market share while Huawei and OPPO made the gains. Xiaomi was about flat overall. Lenovo was not one of the top five producers this quarter as its sells fell by 33 percent worldwide — three-quarters in China.
|OS||Q1 '16 Sales (millions)||Q1 '15 Sales (millions)||Change in sales (%)||Q1 '16 market share (%)||Q1 '15 market share (%)||Change in share (%)|
|OEM||Q1 '16 Sales (millions)||Q1 '15 Sales (millions)||Change in sales (%)||Q1 '16 market share (%)||Q1 '15 market share (%)||Change in share (%)|
Anshul Gupta, research director, thinks that Nokia will face certain difficulty re-entering the smartphone market.
“Making good hardware won’t be an issue for Nokia, but users need a compelling reason to remain loyal to the same brand,” Gupta said.