Intel Atom

Update: We have corrected our spelling of the “Broxton” chipset. Pocketnow regrets the error.

Intel has also released a statement clarifying that the “Broxton platform for phones and tablets (emphasis ours) is cancelled” while Cherry Trail-based and Apollo Lake-based processors will continue to be developed to serve smartphone and convertible tablet OEMs. The discontinued SoFIA 3G/3GR will continue to get support.

The only phone of recent we’ve reviewed that had an Intel Atom processor inside was the ZenFone 2 from ASUS. It was a well-run phone thanks to the chipset, but the Atom didn’t really appear in any other high-profile devices. It’s rumored that ASUS has moved on from Intel SoC in developing its next flagship.

A continued dearth of business wouldn’t be good for Intel, so the company announced that it has stopped selling three Atom chipsets — branded as “Smart or Feature phone with Intel Architecture” or “SoFIA”. It also canceled plans to sell a tablet-dedicated chip, codenamed “Broxton.”

Intel has been losing out in the R&D race as players like Qualcomm and Samsung have been driving SoC fabrications down in size and way up in efficiency. The manufacturer had decided to cut into the budget device market to work its way up to the competition, but it was only able to get into a few manufacturers’ assembly lines.

Intel is moving forward with working on 5G technologies and Internet of Things solutions. That’s not ruling out a future in mobile, but we’ll have to see if it can fight fast — there’s only a couple of years before we see the premiere brunt of networks get installed.

And in the meantime, Intel can continue with its other chip work.

Source: Wall Street Journal
Via: PhoneArena
Further reading: CNET

Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.

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