Instagram is so over that short-video craze, raises length limit to 60 seconds
Remember when artificial constraints on content were seen as empowering, helping to foster creativity? Twitter may have birthed its 140-character limit as a technical limitation designed to be SMS-friendly, but the idea of saying more with less has since become a keystone of the service – even when it would be trivial to increase the limit. Likewise, Vine originally made waves with its short-form video messaging, a move that sparked no shortage of competitors – including Instagram, with slightly longer 15-second videos. After a few years of doing things that way, Instagram’s been rethinking just to what extent it wants to limit its users’ video creations, and has decided to raise the time cutoff to a full minute.
It will take a few months for Instagram to get this support for 60-second video active everywhere, but the first users should begin seeing it available today. The service cites dramatically increased video-watch times over the past six months as helping motivate its decision, empowering users to create longer, more engaging videos that should help push that watch-time even higher.
In addition to raising the video length limit to 60 seconds, Instagram is also bringing back a feature to users of its iOS app, restoring the ability to create a new video by combining existing clips stored on your phone.
That sounds like a perfect addition to get now, with extended-length video support allowing users to combine more and more short clips in order to form a single, coherent narrative.