Who do you want deciding what shows up in your social media feeds? Should it be determined by a combination of you, choosing who you follow, and your followers, by nature of what they post? Or do you also want the company behind the social network also sticking its nose into all that, selectively choosing which posts it thinks you would like the best, and hiding the rest away down below? That decision to “optimize” users’ feeds is one we’ve seen networks take time and time again, and earlier this week we got word of the latest to announce its support for the idea, as Instagram shared plans for a non-chronological feed. And while the change hasn’t gone live just yet, users are already voicing their distaste for the practice, as tens of thousands sign their names in a petition protesting the move.
Right now, there are just shy of 160,000 Instagram users who have signed a change.org petition requesting that they, at the least, be given the choice to keep their Instagram feeds in the traditional chronological layout and opt out of this new reordering scheme.
In making their demands, the group cites Instagram’s own announcement of the change, where the company told users it would “listen to your feedback” as it began implementing its optimization algorithms. Perhaps opting out altogether wasn’t what Instagram had in mind there, but there’s certainly no shortage of users who would like to do just that.
So far, we’ve yet to see Instagram formally respond to the petition. The list is currently about 40,000 signatures shy of its goal of 200,000.